Woodlands Dairy

The Truth Tastes Good

Sustainability Campaign

OCT 2023 – FEB 2024
Woodlands Dairy’s Taste The Truth campaign was an 18-24 month sustainability communication strategy targeting internal and external audiences—consumers, trade, stakeholders, communities, and staff. It highlighted their sustainability statement, ESG-aligned stories, UN goals, as well as their past successes. This transparent communication, covering timelines and brand initiatives, aimed to educate and inspire greater sustainable consciousness across all channels.

TVC

Sustainability Campaign

Services
• In Store POS (Print & Digital)
• Print Media (Magazines)
• TVC, Social Media
• Website
• PR (National – Gina & Local – Michelle Brown)
• On Pack Sticker (containing QR Code)

PURPOSE Drive consumers to the Woodlands Dairy website to educate viewers of the brands Sustainability endeavours. This is done through the use of the QR Code that will feature throughout the campaign.

Outcome
HOOLA developed a comprehensive communication strategy, including content creation, channel selection, and internal engagement, to effectively convey Woodlands Dairy’s commitment to sustainability and drive positive change.

The creative aims to break through greenwashing and stand out. We chose bold, bright colors, avoiding typical sustainability shades. The campaign lockup is fun and relates to “tasting.” Rough, hand-drawn elements highlight achievements and create visual interest. We used a “Was Now” technique for engagement.