Tekkie Town Sport

We Are You Campaign - SPORT Video

Brand Category Video

Go-live date: November 2022
As part of a 3-phase campaign in partnership with Tekkie Town, HOOLA’S objective was to transition from a previously established introduction to the South African footwear market into owning a space in the market. We Are You transitioned from Walk Your Way into a newly strategised brand campaign that would stretch over a period of three years, with phase one of the campaign being a production-heavy one that took a deep dive into the showcasing of various product silos and, therefore, personas where Tekkie Town compete for market share in Sport, Sandals, Apparel, Canvas, Sneakers, and Kids. We Are You Sport dives into various categories of sports, for which Tekkie Town offers footwear and apparel, that appeal to mainstream South African Soccer, Basketball, Gym, Crossfit, Netball, Road and Trail Running market. Who are we? We are real, and real sees real. We are you!

We Are You

• Strategy
• Full production service
• Social media design
• Window decal design
• Website landing page design
• Strategic Google Search ads copywriting

Launch Date: November 2022
Paid Channels: Facebook, Instagram, YouTube and TikTok
We Are You Sport out of the 6 categories was strategised to launch first, in cohesion with the commencing of the FIFA World Cup 2022.


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