Go-live date: July 2023 HOOLA was tasked with the project of conducting a sponsorship strategy for Hi-Tec. In doing so, hoola saw the unique opportunity to commission South African Comedian and Actor Schalk Bezuidenhout to partner with Hi-Tec and feature in a memorable, comedic TVC that we would roll out as a 360 campaign on all social media platforms and DSTV. The core idea behind the brand awareness campaign is to communicate that Hi-Tec is not just for the avid hiker but also for the everyday person, making Hi-Tec a relatable and obtainable brand for all South Africans.