Our story
A full-service advertising agency in Gqeberha, built on the belief that business leads brand — not the other way around.
HOOLA is a full-service advertising agency built on one belief: business leads brand, not the other way around. When we understand what the business needs, the brand work will always have somewhere to go.
We started in 2018 out of necessity. With a strong link to the ‘client-side’, the ambition was to create the organisation we would have wanted as an agency partner.
Today we work across brand, strategy, digital and creative from Gqeberha. We don’t accept that you have to choose between work that’s beautiful and work that performs.
How we work
The best advertising comes from understanding people properly, their culture, their pressures & what they actually want. That takes time and it takes people.
Stakeholder interviews, consumer immersion, cultural research. We’re after your world, not just your brief. We live the brand before we build for it.
Our creative teams go looking for the tension, the thing your audience feels but hasn’t said out loud. Everything creative gets built on top of it.
Writers, art directors and designers put intention in everything they produce. Nothing leaves this studio without a thought behind it.
We track every metric back to a business outcome. We report honestly, including when it isn’t working, and change course accordingly.
The Hoolagans
A collection of people, diverse in almost every way that matters and aligned on the things that count: integrity, humility, and a real appetite for the work.