Go-live date: November 2022
As part of a 3-phase campaign in partnership with Tekkie Town, HOOLA’S objective was to transition from a previously established introduction to the South African footwear market into owning a space in the market. We Are You transitioned from Walk Your Way into a newly strategised brand campaign that would stretch over a period of three years, with phase one of the campaign being a production-heavy one that took a deep dive into the showcasing of various product silos and, therefore, personas where Tekkie Town compete for market share in Sport, Sandals, Apparel, Canvas, Sneakers, and Kids. We Are You Sport dives into various categories of sports, for which Tekkie Town offers footwear and apparel, that appeal to mainstream South African Soccer, Basketball, Gym, Crossfit, Netball, Road and Trail Running market. Who are we? We are real, and real sees real. We are you!