Tekkie Town – Umbro TVC launchNovember 2022
Go-live date: November 2022
hoola was tasked with the project of creating a 30” television commercial (TVC) promoting the release of Umbro lifestyle product with exclusive distribution rights to Tekkie Town South Africa. The campaign concept was to depict Umbro, a brand that was originally soccer market-heavy globally, as a brand that has transitioned into a street style lifestyle brand but with a twist of South African flavour to relate closely to our youth market. It’s theirs, it’s yours, it’s ours. This is OUR game – Umbro lifestyle product, exclusively available at Tekkie Town.
• Brand Positioning
• Full Production Service
• Social Media Design
Launch Date: November 2022
Flighting Platforms and Paid Channels: Supersport on DSTV, Social Media, YouTube
The Umbro TVC launch was strategised to flight in coherently with the commencing of the FIFA World Cup 2022.