These are the people that take your business to the next level, that engage with your customers, that hope and dream and sweat for your brand.


Danie Brink
CEO & Founder

Having lived in the USA, Australia and all over South Africa, I have developed a passion for growing business at a global level. I came to realise that the modern online world offers new and exciting opportunities for businesses to thrive. That’s why I founded hoola Agency in 2016, with a passion for developing people and business and using the digital world to do both.

Our hoola team is the evolution of this realisation and I am excited about the possibilities that await us and our clients. I place a high value on family and I love the outdoors and the pursuit of an active lifestyle.


Jadine van Breda
Head of Strategy
My greatest passion as a strategist lies in learning about the intricacies of each business from the people I meet, and how to implement that knowledge in solving clients’ challenges and building their dreams. Having been with hoola from the start, I strive to maintain our rich company culture, which is truly different to any agency or corporate setting that I've experienced. On a personal note, I have a great love for people, food, photography, advertising and other cultures.



Lauren Wait
Head of Brands

I'm passionate about people and thrive off building relationships. The hoola way is unique in how we collaborate and find the right marketing solution for our partners. We have the opportunity to influence people's experience with, and perception of great brands. In my career, I've been challenged and have had the incredible opportunity to work with brands in different sectors. I love the passion and energy in our industry. I strive to lead by example and maintain a healthy work-life balance.



Jamie Bell
Head of Creative
It's all about the passion. For amazing creatives' executions, for the idea to beat all others and to do it without compromising the true artform that is designing for solutions.

I love to connect with clients on a personal level, to understand what drives their passion and to always meet on a level that's not becoming of typical pretentious advertising 'Mad Men' language.

Let's do awesome things in this world, together.

Esther McGeer
Head of Digital Innovation

I've always been fascinated by people and why we make the decisions we do, especially the decisions that lead to forming popular culture. This passion has led me down a path of never-ending discovery. Our digital world has become my playground for this. At the core of what I love to do is create what people really want from the brands they love and brands they will love, but just haven't discovered yet. Ultimately I want to create solutions that will elevate brands and positively impact popular culture. I cannot sit still! When I'm not building on my laptop, I'm running somewhere, climbing something, playing golf or crawling after a toddler. My idea of fun includes staying active physically and mentally - I guess I'd be described as passionate or intense...depending on the copywriter.



Pedro de Carvalho
New Business Director

Seeing a campaign that disrupts the market and gets the sales dial ticking is ultimately what every marketer and agency should be doing.

I’m passionate about partnering with clients to produce work that delivers phenomenal results, and with hoola, I’ve found the perfect home to do that.

The culture of passion, integrity and humility, coupled with our drive to find remarkable solutions to our clients' challenges means that I can keep feeding my passion with a group of amazing people.

Zinzi May
Art Director
I was drawn to visual communication because of the power it has to influence the world. I love Africa and believe in its potential to have its own unique identity.

I focus my career on building proudly African brands and believe in the power of brand self-identification - don't be like anything else, be yourself! I find joy in spending quality time with family and investing in local art and brands.


Dani How
Marketing Solutions Manager - KZN

I'm an extrovert with a heart for people and a passion for problem solving. I have found that marketing allows me to combine these attributes in the work space, which results in me LOVING what I do every day.

Outside of work, I'm a mom, a wife, a child of Jesus, a coffeeholic and a sun addict. My life motto is, "Never let the fear of striking out keep you from playing the game!"



Callum Hitchcock
Senior Strategist & Copywriter

Each day at hoola is a new opportunity to seek to understand the unique challenges that our clients face and a subsequent chance to be creative! That's where the magic happens. Working at hoola every day gives me the opportunity to chase the high of 'the solve'. Outside of hoola, I am a football fan, player and coach and an aspiring comedian (aren't we all?), as well as being an intrepid traveler when the opportunity arises.


Nick Erasmus
Senior Creative: Design & Web
Growing up I loved to illustrate and was always pedantic when it came to straight lines and details. After school I travelled and worked all over the UK where I eventually discovered my love for design and the creative industries. Back in SA I began my design career and after freelancing for a few years I joined hoola. When I'm not working you will find me listening to my vinyl collection, playing the drums or hitting some tennis balls on the court.


Claudette Erasmus
Senior Brand Consultant:
Digital Projects
I’m passionate about building relationships with people and finding creative solutions to problems. I get to do this every day with the brands I partner with and my fellow Hoolagans! 22 years of experience in a number of industries (cosmetics, engineering, salvage, NPO and advertising), provides a great platform for creative and human insight into any project. I love spending time in nature, it provides the best creative inspiration and perspective on life, but make no mistake, I'm a 'glamper', not a camper. My hobbies include DIY projects, gardening and make-up artistry. And coffee, always coffee!


Andrea Jackson
HR Consultant

I am passionate about learning, self-development and equipping leaders to face a new world of work. My objective is to help create more successful individuals and organizations. My motto is to encourage and mobilise and I believe everyone has something amazing within them. My faith and family are most important to me and when I don’t answer my phone it’s probably because I’m out horse riding.


Neil Dickson

I'm extremely passionate about business, and finding the best and most innovative ways to build businesses is where I find joy. As much as the creatives might not like to hear it, it's looking closely at the numbers that drives good decision making! I firmly believe that the whole is greater than the sum of it's parts and that by careful analysis, we can make those tiny gains that make all the difference. Away from the office, I love running ridiculous distances and I have completed a number of ultra marathons - another passion where the numbers count!


Michelle Brink
HR & Accounts
My passion for people inspired me to complete my Bachelors Degree in Education with a specialisation in the Psychology of Education. I want to bring out the very best in people. I have realised that this can be done through education, mentorship or simply playing a support role. I believe in living a balanced life where family and health come first. I enjoy working in a team where I can inspire people and grow alongside them.

Jessica Ah Sing
Digital Analyst

I’m passionate about people and technology, and to me - marketing is the best of both worlds! I believe every person and every brand has a unique story to tell, and I love how through advancing technology, digital and social media, we are able to tell these stories in new and innovative ways!

When I’m not at work with my hoola family, you can find me ballroom dancing, cooking or on a spontaneous adventure with my friends.


Charné McLean
Senior Creative: Design
Over the few years that I  have spent in the working world, I’ve learnt that listening, patience and understanding are some of the most important skills you can offer - and that you should always wash your teaspoons after using them. For me, being a graphic designer means communicating a message in the most visually appealing way. I have a passion for creating designs that incorporate clean lines and symmetry.   When I’m not searching for the perfect colour palette, you will usually find me either watching a good Netflix series or napping alongside my two cats. 


Diann Holder
Junior Bookkeeper & Agency Coordinator
I've always just loved working with numbers and finding solutions to problems, so it only made sense for me to join the world of accounting. They say if you choose a job you love, you will never have to work a day in your life and never has that saying been truer than right now, being a proud hoolagan.

Not only am I doing the job I love, but I get to do it with the most amazing bunch of people. If I'm not busy on a spreadsheet or calculator, you can find me spending time with my family, cooking, baking or watching documentaries.


Rhys Pegram
Brand Consultant
I'm passionate about helping businesses discover the wealth of opportunities that lie in the digital world, and leveraging those opportunities to connect them to those they seek to serve. Each day, I get to operate in the sweet-spot where business and creativity meet, ensuring we deliver high-quality solutions to compelling challenges in an ever-changing landscape. Outside of hoola, you'll find me writing and recording original music or enjoying one of the many "hidden gem" coffee shops the Eastern Cape has to offer.


Chris Hoelson
Senior Copywriter
The power of words fascinates me! Their ability to paint spectacular pictures, elicit emotion and bring amazing ideas and concepts to life is awe-inspiring. I have a passion and deep appreciation for the spoken and written word. My career path has meandered through the corporate landscape to the forest of creativity, where I have finally found a place that feels right! In my spare time you can find me on the golf course, surfing, or gaming on my PC. I'm an avid reader and dabble in art when I get the chance. This wonderful new journey continues and I'm proud to be doing it as a hoolagan!


Luré Dicker
Senior Brand Consultant
I thrive on bringing creative solutions to problems, so I decided to make it my career. Making people smile because they finally found just the right product, is what I'm all about. When I was younger, I wanted to be a superhero - someone who can change the World! But I don't need to wear a superhero costume and I don't need to fight crime - I just need a laptop and amazing products/services that will change someones world. In my free time you will find me between loved ones or doing something creative. I also viciously support all coffee businesses with a decaf option in my area.

Elzaan van Eeden
Brand Consultant
From the age of 16, I fell in love with the world of events, PR and marketing. After graduating, I jumped into a PR position and experienced my first taste of this diverse industry. Fast forward a few years later, I find myself at hoola, ready to learn more. What I love about this industry, is that you get to help brands grow. When I'm not working, I'm cuddling my four-legged, furry kids or spending time with friends. I also love to cook / bake, or kick back with a good book / series.


Chelsea Gardner
Junior Creative: Design
I've always dreamed of working in the creative world, and I love that working at hoola allows me to do just that, alongside a unique team of creative individuals. It excites me that there’s always something new to learn, especially in this ever-growing digital world we find ourselves in, which fuels my love for the creative industry as there are endless possibilities and always room for growth! When I’m not at work, I’m spending time with my family, friends and 4 cats, or exploring other passions of mine, which include photography, hiking, plant-based cooking and yoga.

Odwa Lalela
Junior Brand Consultant

For as long as I can remember, I've always wanted to become a TV presenter. Since then, my fascination with how everything worked behind the scenes gripped me even more. I'm fascinated by the process of making small brands realise their full potential in the digital world. I have a great love for the creative world, and its ability to reveal so many people's hidden talents. When I'm not at hoola, you'll find me with my head down reading a good book or at a cute coffee shop with friends.


Timothy Gilmour
Junior Strategist & Copywriter

I've always been interested in the way things work and how people respond to their environments, so naturally, I love growing into my role as a strategist! With a history in economics and music production, I find myself thinking critically all while embracing my creativity. hoola has taught me the value of teamwork and I'm honoured to work alongside some of the most innovative minds in town!  Outside of work, I love creating music, running absurd distances and climbing rocks.

Jamie Moss
Junior Conceptual Creative
Being a creative is who I am. Working in an environment where I am able to express my creativity in all forms every day makes work, no work at all. I'm in an amazing environment with awesome people and I'm very proud to say I'm a part of the hoola family. In my spare time you'll find me socialising, and looking for new ways to broaden my knowledge and skills in art, in all its forms. Connecting with diverse and interesting people inspires me to come up with new ideas and see the world from different perspectives.


Nathan Benjamin
Senior Creative: Design

I've always been intrigued by how things work, both independently and as a collective. This curiosity appealed more to my creative side and over time evolved into a passion for Design, Illustration, Motion Graphics etc. Honestly, I love all things in the creative realm but I have a true devotion to Layout and Typography. My goal is to become a more well-rounded creative and expand my skill-set into Art Direction. I relish the opportunity to work as part of a dynamic team, especially one where we share the same passion for what we do. In my down time I'm still creating, whether it be a chalkboard typography piece or a digital illustration. Away from the keyboard you'll find me outdoors in nature, or simply just watching cartoons.
Simnikiwe Ncise Senior Creative: Concept & Design I believe success is earned through discipline and the unyielding willpower to never give up until the job is done. Having spent some time in the creative industry, I’ve come to realise that no matter how simple or complicated the idea may be, it sometimes requires a strong level of commitment to see it through to fruition and proper execution. Crossing that finish line and watching great user-friendly design work do it’s thing in the public space is what keeps me going. I was raised by a multi-cultural family, where my curiosity of the world was encouraged and my strongest communication tool was with visuals, from there I never looked back. I generally spend my free time with close friends and family, I enjoy exercise, good wine and I have a love for dogs.

Alyssa van Eeden
Senior Creative: Design & Photography

Ever since I can remember, I’ve been expressing myself through some or other creative channel. I’ve studied various forms of art in the years following high school and I came to the conclusion that speaking without words is the truest form of communication and expression.

This led me to these two passions, which I’ve been fortunate enough to turn into a career - Design & Photography. Since I’m already used to using art as a personal form of communication, letting my abilities and passions speak in the same way for businesses and people in need of creative solutions, comes naturally.

In my personal time, I enjoy crossfit, travelling and spending time with my furry four-legged child, family and friends.