Before you think of moving your marketing in-house, consider the other side of the coin: What value does an agency add to your business and brand?
Augmented reality has become a hot topic in almost every industry; from software to healthcare. By 2020, experts predict that there will be more than a billion users of this technology. The success of apps like Snapchat has created a boom in the industry and inspired big brands like Adidas, Coca-Cola and Google to start applying augmented reality to their marketing campaigns.
In the age of likes, followers and reach, the idea of partnering with somebody who has online clout to market your product sounds revolutionary.