Man looking at analytics on Ipad

Everyone is switching on to the potential of online marketing, from the baker to the banker, but only a few are affording it the same trust or even remotely investing the same advertising budget as they are into traditional marketing. Traditional advertisers are hesitant to make the switch. To quell these doubts, here are 3 reasons to back online marketing all the way.

Augmented reality has become a hot topic in almost every industry; from software to healthcare. By 2020, experts predict that there will be more than a billion users of this technology. The success of apps like Snapchat has created a boom in the industry and inspired big brands like Adidas, Coca-Cola and Google to start applying augmented reality to their marketing campaigns.