Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands. Digital has shifted into the leading advertising, customer support and engagement channel for most businesses.

Social media marketing is a necessary and valuable marketing tool for businesses. More than ever, it is one of the best ways to increase awareness and connect with an audience, and it can help you grow your business and generate leads… if you do it right!

hoola Modern Agency is set to continue to grow their national reach and is excited about their move into the international market. They recently welcomed advertising industry heavyweight, Pedro de Carvalho, to their leadership team as New Business Director, to drive national and international market penetration and elevate their business offering as they forge ahead into the 2022 financial year.

In the wake of South Africa’s Heritage Day celebrations we’ve seen just how important it is to embrace and engage with one another’s heritages, cultures, and furthermore, the shared heritage that we are all creating together.

We have recently seen a sharp rise in the digital world with the explosion of various new social media platforms, brands allowing their customers to shop online, and even the digitisation of many mundane admin tasks such as filing taxes or paying bills.

There is no doubt that marketing and advertising agencies have come a long way in the past few decades, but what some still lack is the ability to accept and adapt to change, while striving to manage projects effectively.

Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it.

Let’s start at the beginning - you’ve done the market research, identified your brand’s target audience, created content that you believe will resonate with them, and your campaign is now live on all your marketing channels/platforms.

hoola Modern Agency is now situated at The Gridd in Walmer, Gqeberha. This move not only represents new premises for the agency, but is also a reflection of where they are at and are heading as a business.

hoola Modern Agency is excited about what the new financial year will bring after they recently welcomed their new Head of Digital Innovation, Esther McGeer, to elevate the dynamic digital solutions which the agency offers.

South African businesses are moving towards the end of the financial year, and once again it is time to allocate budgets and set goals for the year ahead. It is therefore important to look at cost / benefit relationships in order to get the most out of your investments into your business...which should include investment into your employees!

There is no doubt that the 2020 pandemic has changed life, and business, as we know it, and it will continue to do so in the foreseeable future. This is why developing an outstanding customer experience will be key to keep your business ahead in 2021.

hoola Modern Agency donated a unique artwork piece and up to R6 000 in animal food to the Kloof & Highway SPCA in Durban yesterday. At the handover were, from left, hoola’s KZN Marketing Solutions Manager, Dani How, and Kloof & Highway SPCA’s Marketing and Fundraising Coordinator, Brigitte Ferguson.

hoola Modern Agency and footwear retail giant, Tekkie Town, have a new spring in their step after their #WalkYourWay campaign won a Bronze award in the Social Media (Social Media Platforms) category and was recognised as a Leader in the ‘Most Effective Use of Content’ category at the Assegai Integrated Marketing Awards, held on Thursday last week.

In celebration of their rapid growth over the last four years, hoola recently launched their new brand evolution, which through ‘edgy and unexpected’ creative designs, showcased the agency’s ‘moderness’.

hoola Modern Agency has been growing rapidly over the last four years, and to celebrate, the company has unveiled a new look for their brand. The digital advertising and design agency, previously known as BrandIt, has been partnering with clients in the Eastern- and Western Cape, and are now diving into the KwaZulu-Natal market.

August is Women’s Month, and it has prompted me to reflect on the role and importance of women in the workplace, and more specifically in the advertising industry. A recent statistic on female representation in the South African advertising industry should give us all a pause for thought. A mere 3% of creative heads are female, while there is unquestionably...

There really is no amount of news coverage that can do the scale of the COVID-19 pandemic justice. We’ve seen millions infected, and many billions more affected by the outbreak. Only history will reveal the true effect on our society and our psyche. However, as has been the case throughout history, necessity has proven to be the mother of invention....

It’s clearer than ever that remote work is the future. In its State of Remote Work 2020 Report, Buffer found that 98% of respondents wanted to work remotely, at least part of the time for the remainder of their career, while 57% of respondents were already working fully remotely.

This is how those in favour of in-house marketing make their case – by playing on your desire to add more zeroes to your bottom-line and to have more of a say in how your business is represented. They present it as the answer to all your problems and as the key to taking back control of your brand.