hoola Modern Agency was proud to have been recently awarded the coveted title of Most Trusted Digital Marketing Agency 2022 – Southern Africa, by AI Global Media. The award was presented at the MEA Markets 2022 African Excellence Awards earlier this month.

The purchasing behaviour of consumers is a critical insight for marketers when developing strategies and campaigns to drive sales for a company’s products and services. So, with the world facing a climate crisis and the threat of increasing biodiversity loss, it shouldn’t come as a shock that consumers’ purchasing behaviour is changing in response to this threat.

Businesses are facing on-going challenges as they struggle to keep up with an ever-changing business climate in a world where online marketing has now been firmly established as a norm.

Digital marketing is a critical part of the modern consumer’s path to purchase and continues to establish itself in the South African market. As communication technologies have become more affordable and access to the internet more wide-spread and readily available to South African consumers, brands now have the ability to speak to them anywhere, anytime and over multiple platforms, which...

In a time where many South African (and international) businesses are navigating a period of economic uncertainty, hoola Modern Agency continues to deliver remarkable impact as they celebrate a flurry of successful campaign launches and newly secured accounts with clients in South Africa, sub-saharan Africa and Internationally.

A company’s website is its new storefront, but what in the world wide web are you supposed to do with yours?

hoola Modern Agency has been growing rapidly since its founding as one of the only digital agencies in PE in 2016, to a thriving modern, digital advertising and design agency, partnering with clients throughout South Africa, sub-saharan Africa and Internationally.

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands. Digital has shifted into the leading advertising, customer support and engagement channel for most businesses.

Social media marketing is a necessary and valuable marketing tool for businesses. More than ever, it is one of the best ways to increase awareness and connect with an audience, and it can help you grow your business and generate leads… if you do it right!

hoola Modern Agency is set to continue to grow their national reach and is excited about their move into the international market. They recently welcomed advertising industry heavyweight, Pedro de Carvalho, to their leadership team as New Business Director, to drive national and international market penetration and elevate their business offering as they forge ahead into the 2022 financial year.

In the wake of South Africa’s Heritage Day celebrations we’ve seen just how important it is to embrace and engage with one another’s heritages, cultures, and furthermore, the shared heritage that we are all creating together.

We have recently seen a sharp rise in the digital world with the explosion of various new social media platforms, brands allowing their customers to shop online, and even the digitisation of many mundane admin tasks such as filing taxes or paying bills.

There is no doubt that marketing and advertising agencies have come a long way in the past few decades, but what some still lack is the ability to accept and adapt to change, while striving to manage projects effectively.

Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it.

Let’s start at the beginning - you’ve done the market research, identified your brand’s target audience, created content that you believe will resonate with them, and your campaign is now live on all your marketing channels/platforms.

hoola Modern Agency is now situated at The Gridd in Walmer, Gqeberha. This move not only represents new premises for the agency, but is also a reflection of where they are at and are heading as a business.

hoola Modern Agency is excited about what the new financial year will bring after they recently welcomed their new Head of Digital Innovation, Esther McGeer, to elevate the dynamic digital solutions which the agency offers.

South African businesses are moving towards the end of the financial year, and once again it is time to allocate budgets and set goals for the year ahead. It is therefore important to look at cost / benefit relationships in order to get the most out of your investments into your business...which should include investment into your employees!

There is no doubt that the 2020 pandemic has changed life, and business, as we know it, and it will continue to do so in the foreseeable future. This is why developing an outstanding customer experience will be key to keep your business ahead in 2021.

hoola Modern Agency donated a unique artwork piece and up to R6 000 in animal food to the Kloof & Highway SPCA in Durban yesterday. At the handover were, from left, hoola’s KZN Marketing Solutions Manager, Dani How, and Kloof & Highway SPCA’s Marketing and Fundraising Coordinator, Brigitte Ferguson.