Is your business engaged in ‘greenwashing’?

The purchasing behaviour of consumers is a critical insight for marketers when developing strategies and campaigns to drive sales for a company’s products and services. So, with the world facing a climate crisis and the threat of increasing biodiversity loss, it shouldn’t come as a shock that consumers’ purchasing behaviour is changing in response to this threat.

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The Omnichannel Customer Experience

Digital marketing is a critical part of the modern consumer’s path to purchase and continues to establish itself in the South African market. As communication technologies have become more affordable and access to the internet more wide-spread and readily available to South African consumers, brands now have the ability to speak to them anywhere, anytime and over multiple platforms, which...

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The Digital Trends for 2022

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands. Digital has shifted into the leading advertising, customer support and engagement channel for most businesses.

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Being ‘social’ on social media as a brand

Social media marketing is a necessary and valuable marketing tool for businesses. More than ever, it is one of the best ways to increase awareness and connect with an audience, and it can help you grow your business and generate leads… if you do it right!

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hoola Modern Agency appoints New Business Director as they move into international markets.

hoola Modern Agency is set to continue to grow their national reach and is excited about their move into the international market. They recently welcomed advertising industry heavyweight, Pedro de Carvalho, to their leadership team as New Business Director, to drive national and international market penetration and elevate their business offering as they forge ahead into the 2022 financial year.

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In celebration of culture

In the wake of South Africa’s Heritage Day celebrations we’ve seen just how important it is to embrace and engage with one another’s heritages, cultures, and furthermore, the shared heritage that we are all creating together.

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hoola Modern Agency | Human Resources - Blog | February 2021

Putting the ‘human’ back into human resources

South African businesses are moving towards the end of the financial year, and once again it is time to allocate budgets and set goals for the year ahead. It is therefore important to look at cost / benefit relationships in order to get the most out of your investments into your business...which should include investment into your employees!

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hoola Modern Agency | Kloof SPCA Donation - Blog | December 2020

Festive donation brings relief to Kloof SPCA animals

hoola Modern Agency donated a unique artwork piece and up to R6 000 in animal food to the Kloof & Highway SPCA in Durban yesterday. At the handover were, from left, hoola’s KZN Marketing Solutions Manager, Dani How, and Kloof & Highway SPCA’s Marketing and Fundraising Coordinator, Brigitte Ferguson.

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