The Digital Trends for 2022

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget have been finding it incredibly hard to stand out in this space and compete amongst bigger brands. Digital has shifted into the leading advertising, customer support and engagement channel for most businesses.

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Being ‘social’ on social media as a brand

Social media marketing is a necessary and valuable marketing tool for businesses. More than ever, it is one of the best ways to increase awareness and connect with an audience, and it can help you grow your business and generate leads… if you do it right!

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hoola Modern Agency appoints New Business Director as they move into international markets.

hoola Modern Agency is set to continue to grow their national reach and is excited about their move into the international market. They recently welcomed advertising industry heavyweight, Pedro de Carvalho, to their leadership team as New Business Director, to drive national and international market penetration and elevate their business offering as they forge ahead into the 2022 financial year.

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In celebration of culture

In the wake of South Africa’s Heritage Day celebrations we’ve seen just how important it is to embrace and engage with one another’s heritages, cultures, and furthermore, the shared heritage that we are all creating together.

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hoola Modern Agency | Project Management - Blog | July 2021

The missing piece in the project management puzzle

There is no doubt that marketing and advertising agencies have come a long way in the past few decades, but what some still lack is the ability to accept and adapt to change, while striving to manage projects effectively.

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hoola Modern Agency | Brand Audience - Blog | May 2021

Your Brand Audience Is Talking, Are You Listening?

Let’s start at the beginning - you’ve done the market research, identified your brand’s target audience, created content that you believe will resonate with them, and your campaign is now live on all your marketing channels/platforms.

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hoola Modern Agency | Human Resources - Blog | February 2021

Putting the ‘human’ back into human resources

South African businesses are moving towards the end of the financial year, and once again it is time to allocate budgets and set goals for the year ahead. It is therefore important to look at cost / benefit relationships in order to get the most out of your investments into your business...which should include investment into your employees!

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hoola Modern Agency | Kloof SPCA Donation - Blog | December 2020

Festive donation brings relief to Kloof SPCA animals

hoola Modern Agency donated a unique artwork piece and up to R6 000 in animal food to the Kloof & Highway SPCA in Durban yesterday. At the handover were, from left, hoola’s KZN Marketing Solutions Manager, Dani How, and Kloof & Highway SPCA’s Marketing and Fundraising Coordinator, Brigitte Ferguson.

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hoola Modern Agency | Assegai Awards - Blog | 2020 News

hoola Modern Agency and Tekkie Town walk their way at the 2020 Assegai Awards

hoola Modern Agency and footwear retail giant, Tekkie Town, have a new spring in their step after their #WalkYourWay campaign won a Bronze award in the Social Media (Social Media Platforms) category and was recognised as a Leader in the ‘Most Effective Use of Content’ category at the Assegai Integrated Marketing Awards, held on Thursday last week.

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hoola Modern Agency | Celebrating rapid growth with a new look - Blog | 2020 News

hoola celebrates rapid growth with a new look

hoola Modern Agency has been growing rapidly over the last four years, and to celebrate, the company has unveiled a new look for their brand. The digital advertising and design agency, previously known as BrandIt, has been partnering with clients in the Eastern- and Western Cape, and are now diving into the KwaZulu-Natal market.

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hoola Modern Agency | Woman in the workplace - Blog | 2020 News

Women in the workplace

August is Women’s Month, and it has prompted me to reflect on the role and importance of women in the workplace, and more specifically in the advertising industry. A recent statistic on female representation in the South African advertising industry should give us all a pause for thought. A mere 3% of creative heads are female, while there is unquestionably...

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hoola Modern Agency | Invest in e-commerce - Blog | 2020 News

It’s time to invest in e-commerce

There really is no amount of news coverage that can do the scale of the COVID-19 pandemic justice. We’ve seen millions infected, and many billions more affected by the outbreak. Only history will reveal the true effect on our society and our psyche. However, as has been the case throughout history, necessity has proven to be the mother of invention....

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hoola Modern Agency | Culture eats strategy for breakfast - Blog | 2020 News

Culture eats strategy for breakfast!

It’s clearer than ever that remote work is the future. In its State of Remote Work 2020 Report, Buffer found that 98% of respondents wanted to work remotely, at least part of the time for the remainder of their career, while 57% of respondents were already working fully remotely.

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hoola Modern Agency | Agency vs. in-house marketing - Blog | 2020 News

Agency vs. in-house marketing: Why you should stay with your agency

This is how those in favour of in-house marketing make their case – by playing on your desire to add more zeroes to your bottom-line and to have more of a say in how your business is represented. They present it as the answer to all your problems and as the key to taking back control of your brand.

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