The purchasing behaviour of consumers is a critical insight for marketers when developing strategies and campaigns to drive sales for a company’s products and services. So, with the world facing a climate crisis and the threat of increasing biodiversity loss, it shouldn’t come as a shock that consumers’ purchasing behaviour is changing in response to this threat.
Businesses are facing on-going challenges as they struggle to keep up with an ever-changing business climate in a world where online marketing has now been firmly established as a norm.
Digital marketing is a critical part of the modern consumer’s path to purchase and continues to establish itself in the South African market. As communication technologies have become more affordable and access to the internet more wide-spread and readily available to South African consumers, brands now have the ability to speak to them anywhere, anytime and over multiple platforms, which offers both unique opportunities and challenges.
In a time where many South African (and international) businesses are navigating a period of economic uncertainty, hoola Modern Agency continues to deliver remarkable impact as they celebrate a flurry of successful campaign launches and newly secured accounts with clients in South Africa, sub-saharan Africa and Internationally.
hoola Modern Agency has been growing rapidly since its founding as one of the only digital agencies in PE in 2016, to a thriving modern, digital advertising and design agency, partnering with clients throughout South Africa, sub-saharan Africa and Internationally.
Social media marketing is a necessary and valuable marketing tool for businesses. More than ever, it is one of the best ways to increase awareness and connect with an audience, and it can help you grow your business and generate leads… if you do it right!
hoola Modern Agency is set to continue to grow their national reach and is excited about their move into the international market. They recently welcomed advertising industry heavyweight, Pedro de Carvalho, to their leadership team as New Business Director, to drive national and international market penetration and elevate their business offering as they forge ahead into the 2022 financial year.
There is no doubt that marketing and advertising agencies have come a long way in the past few decades, but what some still lack is the ability to accept and adapt to change, while striving to manage projects effectively.
Businesses that do not have a strong brand blueprint should rethink the ways in which they are currently marketing their products or services to their target market, as their long-term success ultimately depends on it.
Let’s start at the beginning - you’ve done the market research, identified your brand’s target audience, created content that you believe will resonate with them, and your campaign is now live on all your marketing channels/platforms.